- Marketing and branding ▪ Assist in the execution of assigned marketing plans, campaigns, and promotional events including management of assigned activities. ▪ Assist in designing & developing ideas for creative marketing campaigns including digital & social media campaigns. ▪ Coordinate with external vendors for delivery of required material or services for promotional events and marketing campaigns.
- Market mapping ▪ Map the market/hospitals, develop/define the prospect list and market coverage for the assigned product portfolio to drive marketing initiatives with the team. ▪ Identify new potential customers and showcase the assigned product superiority through technical presentations. ▪ Identify new potential areas of application for a range of assigned products. ▪ Collaborate closely with the sales team, distributors and cross-functional KAM team to develop demand forecasts for various product lines.
- Market development ▪ Train customers/clinicians during the installation/implementation process. ▪ Participate in various conferences, exhibitions, product drives,
and demos to showcase and promote KARL STORZ products and execute the assigned activities. ▪ Coordinate with operations and logistics functions to ensure product availability for demo purposes for the assigned product line. ▪ Plan, monitor, and analyze post-sale surveillance programs to gather customer feedback and enhance growth prospects for recent products and technologies. ▪ KOL engagement planning and execution through various hands-on activities including live lectures and video presentations to fellow surgeons.
- Customer insights & analytics ▪ Assist in conducting market and customer research to analyze consumer requirements, habits trends, etc., and generate insights. ▪ Keep abreast of the latest industry and marketing developments to continuously enhance your knowledge.
- Compliance with laws & regulations ▪ Follow all relevant laws and statutory requirements for assigned Sales & Marketing activ