Role Overview

As a Performance Marketing Manager, you will be responsible for planning, executing, analysing, and scaling WalletKart's paid marketing campaigns across Google Ads, Meta Ads, and other relevant performance channels.

This is a numbers-driven role. You will be expected to think beyond campaign execution and take ownership of revenue, CAC, ROAS, contribution margin, conversion rate, and overall marketing efficiency.

You will work closely with the Creative, E-commerce, Product, Analytics, and Management teams to continuously improve the performance marketing funnel.

Key Responsibilities1. Google Ads
- Manage and scale Google Ads campaigns across:
- Performance Max
- Search Ads
- Shopping
- Demand Gen
- Remarketing
- Brand and Non-Brand campaigns
- Build campaign structures based on products, categories, customer intent, and profitability.
- Conduct regular keyword research and search-term analysis.
- Optimise bids, budgets, audiences, products, feeds, and campaign targets.
- Identify new opportunities for scaling profitable campaigns.
- Monitor impression share, CPC, CTR,



CVR, CPA, ROAS and revenue.
- Work with the team to improve Google Merchant Center/product-feed performance.
- Develop strategies for seasonal campaigns such as Rakhi, Diwali, Valentine's Day, Father's Day, Mother's Day, birthdays, anniversaries, etc.

2. Meta Ads
- Plan, launch, manage and scale Meta campaigns across Facebook and Instagram.
- Manage:
- Prospecting campaigns
- Retargeting campaigns
- Catalog/DPA campaigns
- Advantage+ Shopping campaigns
- Creative testing campaigns
- Develop audience and funnel strategies for current customer acquisition and remarketing.
- Analyse creative-level performance and identify winning hooks, formats and angles.
- Continuously test:
- Creatives
- Hooks
- Copy
- Offers
- Audiences
- Landing pages
- Campaign structures
- Control CAC and improve customer acquisition efficiency.

3. Performance & Revenue Ownership
- Take ownership of paid marketing r

📌 Performance Marketer (Dwarka)
🏢 DMSN MEDIA PRIAVTE
📍 Dwarka