Purpose/Objective

Executive - Marketing is responsible for execution of marketing strategies.
This role involves assisting the Marketing Lead in implementing strategies that align with brand messaging and objectives, creating engaging content, and managing digital marketing efforts.
This role is also responsible for organising events, identify sponsorships and enhance the airport's public image,

Key Responsibilities of Role

Marketing Strategy Execution: Assist the Marketing Lead in developing and implementing comprehensive marketing strategies across various channels.
Ensure alignment with brand messaging and marketing objectives.
Content Creation and Management: Create engaging and informative marketing content (e.
g.
, website copy, social media posts, press releases).
Ensure content aligns with brand messaging and marketing objectives.
Collaborate with internal teams and external agencies to gather information and create content that promotes the airport's services and events.
Digital Marketing and Social Media Management:



Manage and execute day-to-day digital marketing activities, including website content updates, social media campaigns, and online advertising initiatives.
Monitor and analyse the performance of digital marketing efforts to optimize campaigns.
Market Research and Competitive Analysis: Conduct market research to gather data on target audiences, competitor offerings, and industry trends.
Leverage these insights to inform marketing strategies and content creation.
Performance Tracking: Manage and track the performance of marketing campaigns across various platforms.
Analyze data and report on key metrics (e.
g.
, impressions, click-through rates) to measure campaign effectiveness.
Support the preparation of regular marketing performance reports, including campaign effectiveness, social media engagement, and digital analytics.
Marketing Collateral and Event Support: Develop and manage marketing collateral (e.
g.
, brochures, flyers).
Ensure all m

📌 Deputy Manager (Lucknow)
🏢 Adani Group
📍 Lucknow