Manages primary contact function for all product/marketing issues related to assigned models and the competing brands in their class. Supervises the actions of product experts in their contacts with employees and vendors to answer questions or resolve issues.
Contributes to building brand value and achieving enduring profitable growth.
PRINCIPLE ACCOUNTABILITIES
EXPECTED END RESULTS
MAJOR ACTIVITIES
Develop right market fit Product for Nissan Brand and ensure life cycle proposals (Volume , Mix, gross profit, VME etc)
- Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
Life Cycle management of assigned Product line-up to ensure one product refreshment
- Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
Finalize M&S; inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc.
- Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
Lead the launch plan of assigned products for product GTM
- Plan, Co-ordinate with upstream on program schedule
- Develop launch plan in coordination with Marcom, PR & other relevant functions
Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
- Tracking of Price movement of competition
- Periodic review of the same and propose price up / repositioning as per need
Product owner to cascade relevant information for sales training & PR communication
Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions
MAJOR CHALLENGES
- To co-ordinate with multiple stakeholders (internal and external) and to represent consumer’s need/requirements – To overcome challenges keep presenting facts and figures in a logical manner showcasing the evolving changes in the market.