About
Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities
- Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions
- Design and execute personalized, multi-channel customer journeys using Journey Builder
- Manage email, SMS, and digital marketing campaigns across customer touchpoints
- Build and manage data extensions, segmentation logic, and audience targeting
- Implement automation workflows using Automation Studio to support scalable campaigns
- Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources
- Monitor and optimize campaign performance, engagement, and conversion metrics
- Develop dashboards and reports to track marketing KPIs and ROI
- Collaborate with marketing, analytics, and business teams to drive personalization strategies
- Support UAT, go-live,



and post-production optimization
- Ensure data quality, compliance, and marketing governance standards
- Act as a subject-matter expert for Marketing Cloud best practices
- Drive continuous improvement and innovation in digital marketing automation

Requirements
- Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud
- Proven experience delivering enterprise-scale Marketing Cloud implementations
- Strong understanding of digital marketing, campaign automation, and personalization
- Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
- Experience integrating Marketing Cloud with CRM, CDP, and external systems
- Solid analytical skills with ability to interpret campaign performance data
- Excellent communication and stakeholder management skills
- Experience working in Agile / Scrum environments

Education Qualification
- Minimum 3+ years of experience i

📌 Software Engineer-Marketing Cloud (Bengaluru)
🏢 Retail Insights
📍 Bengaluru