To support the planning and execution of marketing strategies across digital platforms, influencer collaborations, campaign shoots, vendor management, and innovation
Key Responsibilities:
Social Media Management
- Oversee content planning and publishing across all social media platforms in line with brand guidelines.
- Collaborate regularly with creative agencies to ensure timely execution and high-quality output.
- Manage and review monthly marketing reports and performance reviews with a focus on insights and continuous improvement.
- Conduct weekly market and competitor trend analysis to inform strategy and content direction.
- Coordinate with agencies to prepare comprehensive content briefs in advance of the publishing cycle.
Content Creation Influencer & BTL
- Manage end-to-end influencer collaborations including briefing, onboarding, and content approvals.
- Lead influencer negotiations and shortlisting, ensuring strategic alignment and cost-effectiveness.
Collaboration with International Partners/Agencies
- Share creative assets and marketing inputs with global teams in a timely and organized manner.
Campaigns & Digital Shoots
- Manage planning and execution of brand and product campaigns in collaboration with creative and internal teams.
- Ensure timely delivery of campaign assets to stakeholders.
Key Skills & Competencies:
- Solid understanding of digital marketing and influencer ecosystems
- Effective communication, negotiation, and stakeholder management skills
- Experience in campaign planning, execution.
Qualifications & Experience:
- Bachelors degree in Marketing, Mass Communication, Business, or a related field (MBA preferred)
- 46 years of experience in marketing, preferably within the fashion or retail industry
- Experience managing social media campaigns, influencer partnerships, content creation, and vendor relationships
- Strong coordination skills with internal teams and external agencies.