Writer Information is looking for a highly driven and consultative Inside Sales Representative (ISR) to support its Business Process Services (BPS) practice. The ISR will be responsible for building a qualified sales pipeline by identifying target accounts, mapping key decision-makers, generating executive-level conversations, and nurturing prospects until they become Sales Qualified Leads (SQLs).
This is an Account-Based Marketing (ABM) and enterprise prospecting role that requires strategic thinking, exceptional communication skills, and the ability to engage with CXO-level executives across target organizations.
Key Responsibilities
Account-Based Prospecting
- Build and maintain a strategic list of target enterprise accounts aligned with the CDS growth strategy.
- Conduct detailed account research to understand business priorities,
organizational structure, outsourcing initiatives, and digital transformation objectives.
- Create account heat maps identifying key buying centers and influencers.
Decision-Maker Mapping
Identify and establish connections with relevant stakeholders, including:
- CIO, CEO, DPO, CISO, CRO, IT Head, Applications Head, Chief Digital Transformation Officer, Chief data Oficer
Lead Generation & Qualification
- Generate enterprise meetings through multi-channel outreach.
- Qualify every chance using the BANT framework:
- Budget
- Authority
- Need
- Timeline
- Deliver only Sales Qualified Leads (SQLs) to the sales team.
- Maintain a healthy pipeline aligned to quarterly and annual revenue targets.
Multi-Channel Outreach
Develop relationships through:
- LinkedIn
- Email campaigns
- Phone conversations
- Industry forums
- Networking platforms
- Referrals
- Other digital engagement chan