About the Role

Instagram is our primary growth channel. We are looking for a Digital Marketing Intern who will own Pruuvo's Instagram presence end-to-end from ideating and shooting content to posting, engaging, and tracking performance. You will work directly with the founder, with real ownership and no bureaucracy.

*This is not a "schedule posts and write captions" role. We need someone who thinks about why content works, experiments relentlessly, and cares about building a brand that people trust.*

What You Will Do

Content Creation
- Own Pruuvo's Instagram page end-to-end content calendar, ideation, shooting, editing, and posting.
- Produce 3–4 Reels per week centred on unboxing lot reveals, product grading walkthroughs, price comparison content, and customer trust-building narratives.
- Write captions, develop hashtag strategy, and maintain a consistent brand voice across all posts.
- Use AI video tools (e.g., Seedance) to generate Reels and ad creatives that can later be repurposed for Meta Ads campaigns.
- Shoot and edit content using a smartphone.

Growth & Community




- Grow Pruuvo's Instagram following organically from zero — with a focus on genuine engagement, not vanity metrics.
- Respond to comments and DMs promptly to build early community and surface customer questions that inform our content.
- Identify and engage with relevant micro-influencers, budget tech communities, and re-commerce audiences on Instagram.
- Monitor competitor and peer brand accounts to bring fresh ideas and spot content trends early.

Strategy & Reporting
- Build and maintain a monthly content calendar aligned with product drops, festive seasons, and brand milestones.
- Track and report weekly on reach, engagement rate, follower growth, and Reels performance — with your own read on what's working and what isn't.
- Suggest influencer or affiliate collaboration opportunities with a transparent rationale for each.
- As the brand matures, assist in briefing and reviewing Meta Ads creative

📌 Digital Marketing Intern (New Delhi)
🏢 Pruuvo
📍 New Delhi