Reports to: India Business Head / Creative Strategy India Business
About the Role
We are looking for a creative and dynamic Influencer Marketing Associate to drive nurturing our influencer ecosystem, driving impactful campaigns, and creating a strong digital voice for the brand in the US and global markets.
Key Responsibilities
1. Influencer Network Building - Identify and onboard micro, macro, and celebrity influencers ac ross Instagram, YouTub e, and emerging platforms. Build long - ethos.
2. Campaign Management - Design, plan, and execute influencer campaigns to drive awareness, engagement, and conversions. Collaborate with influencers and creators for authentic content creation. Ensure campaigns deliver on objectives within agreed timelines. 3. Performance Tracking & Optimization Monitor campaign KPIs (reach, engagement, conversions, ROI). Prepare campaign reports and suggest improvements for future campaigns. Leverage data to optimize influencer mix and content strategy.
4. Budget & Partnership Management - Manage both barter and paid influencer partnerships effectively.
Optimize spend across campaigns to maximize ROI.
5. Trend Spotting & Innovation - Keep track of cultural trends, viral formats, and emerging platforms. Recommend creative formats and creative influencer collaborations to stay ahead of competition.
6. Brand Alignment - Ensure brand messaging, tone, and guidelines are consistently reflected in all influencer - led content. Collaborate with brand and content teams to maintain cohesive stor ytelling.
Desired Profile Experience:
- 1- 3 years in influencer marketing / digital marketing / social media management (FMCG, D2C, or agency background preferred).
- Strong knowledge of influencer ecosystems across Instagram, YouTube, TikTok, and short - form video trends.
- Creative thinker with strong communication and relationship management skills.
- Analytical mindset with ability to interpret campaign data and suggest improvements. Passion for