Reports to
Communications Head

Team
Leads content & creative unit

Location
New Delhi

ROLE SUMMARY

Owns the editorial vision, campaign strategy and quality bar for the organisation's public-facing content. Sets narrative direction, leads a multi-disciplinary content team, and is the final editorial authority on tone, accuracy and institutional appropriateness across every channel.

KEY RESPONSIBILITIES
- Campaign strategy:
define the core narrative and 'why now' logic for national campaigns; set 3–5 coherent content pillars and a differentiated platform strategy.
- Audience & messaging:
segment audiences and direct meaningfully distinct messaging for each.
- Content development:
commission and shape long-form articles, social copy, taglines and short-film concepts; ensure they are researched, sourced and campaign-native.
- Editorial review:
act as final reviewer:



identify factual, editorial, tonal, reputational and communication risks, and rewrite to keep urgency without amplifying panic.
- Editorial framework:
own the fact-verification process, source hierarchy, sign-off chain and misinformation-response protocol.

SKILLS & ELIGIBILITY
- Minimum 7+ years of experience
- Proven editorial leadership across written, social and video content.
- Sharp judgement on tone and understanding of communication conflicts.
- Solid original writing plus the instinct to spot the single most dangerous line in a draft.
- Ability to build proactive and reactive anti-misinformation strategy.
- Command of both English and Hindi communication contexts.

📌 Content Head (Delhi)
🏢 Quality Council of India(QCI)
📍 Delhi