Bhima Jewellery Madurai Retail
Talent Requirement
Role:
Digital Marketing Lead (Retail)
Vacant positions (Required No.): 01
Relative/Core Experience:
Monthly Salary
06 to 08 Years
40 to 60 K
Job Summary
The Digital Marketing Lead is responsible for driving Bhima Jewellery's digital presence,
customer acquisition, brand awareness, and retail footfall generation through strategic online
marketing initiatives. This role oversees the planning, execution, and optimization of digital
campaigns across paid media, search engines, social media platforms, and customer engagement
channels.
The ideal candidate should possess strong leadership capabilities, hands-on digital marketing
expertise, and a data-driven approach to maximize campaign performance and business growth.
This role requires close collaboration with retail operations, creative teams, merchandising, and
management to strengthen Bhima's market presence and customer engagement.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies to drive brand awareness,
customer acquisition,



and showroom footfall.
Manage paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, and other
performance marketing platforms.
¢ Lead SEO, SEM, Local SEO, and social media marketing initiatives.
¢ Plan and execute festive campaigns, promotional campaigns, and recent showroom launch
campaigns.
¢ Monitor campaign performance, website traffic, lead generation, conversions, and customer
engagement metrics.
¢ Collaborate with creative, content, merchandising, and retail teams to ensure campaign success.
¢ Manage email marketing, WhatsApp marketing, and customer retention campaigns.
¢ Optimize campaigns for ROI, ROAS, customer acquisition cost, and conversion performance.
¢ Lead influencer marketing and brand collaboration initiatives.
¢ Manage digital marketing budgets, agencies, freelancers, and marketing vendors.
¢ Prepare performance reports, dashboards, insights, and recommendations for management
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📌 Digital Marketing Lead Retail (Madurai)
🏢 BHIMA JEWELLERY
📍 Madurai