Role Description

Develop, analyze, and optimize Amazon marketplace marketing strategies that increase product visibility, improve organic and paid search performance, accelerate customer acquisition, and drive profitable e-commerce growth. This role is responsible for managing Amazon advertising campaigns, optimizing product listings, analyzing marketplace performance, improving product discoverability, and developing data-driven strategies across the Amazon ecosystem. The successful candidate will collaborate with e-commerce, performance marketing, retail media, brand marketing, merchandising, creative, supply chain, sales, finance, data analytics, agencies, and cross-functional stakeholders to align Amazon marketing initiatives with commercial objectives. The role also involves managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP initiatives, keyword and competitor research, Amazon SEO, listing optimization, A+ Content, Brand Stores, promotional campaigns, audience segmentation, conversion rate optimization (CRO), attribution analysis,



artificial intelligence (AI)-powered campaign optimization, Generative AI content development, predictive sales analytics, automated bidding, performance dashboards, budget forecasting, and continuous improvements that increase marketplace visibility, conversion rates, advertising efficiency, product sales, and return on advertising spend (ROAS).

Qualifications
- Bachelor's degree in Marketing, Digital Marketing, E-commerce, Business Administration, Business Analytics, Advertising, Communications, or a related field; relevant marketplace and digital advertising certifications are highly desirable.
- Proven experience as an Amazon Marketing Specialist, Amazon Marketing Analyst, Amazon Marketing Manager, Amazon PPC Specialist, Marketplace Marketing Specialist, E-commerce Marketing Manager, Retail Media Specialist, Performance Marketing Specialist, or a similar marketplace-focused role.
- Robust understanding

📌 Amazon Marketing Specialist (Ahmedabad)
🏢 Women in AI Club
📍 Ahmedabad