Location: Jaipur (Work From Office) Experience: Minimum 2+ Years (Agency experience preferred) Salary: Up to ₹6 LPA Job Type: Full time
Job Overview
We are looking for a result-driven PPC / Performance Marketing Executive to join our team in Jaipur. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).
The ideal candidate has hands-on experience managing multiple client accounts independently, optimizing ad budgets for maximum ROAS, and driving measurable conversion growth.
Key Responsibilities
- Campaign Management: Set up, monitor, and optimize paid campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
- Client Account Ownership: Independently manage and scale performance marketing portfolios for multiple client accounts.
- Audience & Keyword Targeting: Conduct in-depth keyword research, audience segmentation,
and competitor analysis to align campaigns with target KPIs.
- Creative & Copy Optimization: Work closely with content and graphic design teams to test ad creatives, copy, and landing pages for improved CTR and conversion rates.
- Budget & Bid Management: Allocate ad spend efficiently to maximize Return on Ad Spend (ROAS) and minimize Cost Per Acquisition (CPA).
- Analytics & Reporting: Track key performance indicators using Google Analytics, Meta Ads Manager, and custom dashboards; deliver actionable performance reports to stakeholders.
Key Skills & Qualifications
- Experience: 2+ years of hands-on experience in paid media / PPC advertising (digital agency background is strongly preferred).
- Platform Expertise: Advanced knowledge of Google Ads and Meta Ads Manager.
- Analytical Mindset: Strong command over digital marketing metrics (ROAS, CPA, CPC, CTR, Conversion Rate) and analytics tools like Google Analytics.
- Execution Skills: Proven track