Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across all digital channels (SEO, SEM, email, social media, content, and paid advertising).
- Manage digital campaigns end-to-end, from planning to execution to performance analysis.
- Oversee website performance, user experience (UX), conversion rate optimization (CRO), and lead generation initiatives.
- Monitor and report on key performance indicators (KPIs), website analytics, and campaign ROI.
- Collaborate with content creators, designers, developers, and other team members to ensure cohesive messaging and branding.
- Stay up to date with digital marketing trends, tools, and best practices.
- Manage and optimize paid media budgets (Google Ads, Facebook Ads, LinkedIn, etc.).
- Implement SEO strategies to improve organic search rankings.
- Lead email marketing and marketing automation initiatives using platforms such as HubSpot, Mailchimp, or Marketo.




- Work with sales and product teams to align marketing strategies with business goals.
- Manage vendor and agency relationships as needed.

Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–5+ years of experience in digital marketing or related roles.
- Proven experience managing successful digital marketing campaigns.
- Strong knowledge of SEO, Google Analytics, Google Ads, Meta Ads Manager, and CRM/marketing automation platforms.
- Experience with A/B testing, web optimization tools, and content management systems (CMS).
- Strong analytical skills and the ability to make data-driven decisions.
- Excellent project management and communication skills.
- Creative thinker with a passion for marketing and innovation.

Job Type: Full time

Pay: ₹40,000.00 - ₹53,304.07 per month

Work Location: In person

📌 Digital Marketing Manager (Chennai)
🏢 DR. KAMARAJ HOSPITAL
📍 Chennai