About the Role

We are looking for a rare hybrid qualified — someone who can both build and manage e-commerce websites (Shopify and WooCommerce) and run performance marketing campaigns on Meta and Google. At Puppy Atlas, our clients need both capabilities working in sync, and we want one sharp person who can own both ends rather than two people working in silos.

If you understand why a product page layout affects ad conversion rates, and you can fix both — this role is for you.

Key Responsibilities

CMS — Shopify
- Build, customise, and maintain Shopify storefronts for pet industry clients — theme customisation, sections, layouts, and product pages
- Write and edit Shopify Liquid code for custom sections, metafields, collection filters, and page-level UI changes
- Integrate and configure Shopify apps — subscriptions, reviews, WhatsApp, email marketing, COD logic, and shipping rules
- Set up discount codes, bundles, free shipping bars, and promotional mechanics on Shopify
- Upload products, manage collections, write SEO metadata, and maintain catalogue hygiene




- Coordinate with the design team to implement creatives accurately on the storefront

CMS — WooCommerce
- Build and manage WooCommerce stores — theme setup, plugin configuration, and page customisation
- Handle WooCommerce product pages, variable products, COD/payment gateway integrations, and shipping zone setup
- Write basic PHP/CSS edits for WooCommerce customisations and custom checkout flows
- Manage plugin stack — security, performance, SEO (Yoast/RankMath), and form plugins
- Troubleshoot site issues, broken layouts, payment errors, and plugin conflicts

Meta Ads (Facebook & Instagram)
- Set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram for multiple client accounts
- Build full-funnel campaign structures — Awareness, Consideration, and Conversion objectives
- Create and test audiences — custom, lookalike, retargeting, and interest-based
- Brief the design team on ad crea

📌 Digital Growth Specialist — CMS (Delhi)
🏢 The Pet Being
📍 Delhi