Reports to: India Business Head / Creative Strategy India Business
Job Summary:
Responsible for planning and executing influencer marketing campaigns, identifying suitable creators, managing influencer relationships, coordinating campaign deliverables, and tracking campaign performance and ROI.
Key Responsibilities:
- Identify and onboard relevant influencers/creators across social media platforms.
- Develop influencer outreach and collaboration strategies.
- Negotiate commercials, deliverables, timelines, and campaign terms.
- Coordinate with influencers for content creation and campaign execution.
- Prepare influencer briefs, content guidelines, and campaign calendars.
- Monitor influencer content to ensure brand alignment and quality.
- Track campaign metrics such as reach, engagement, views, clicks, conversions, and ROI.
- Maintain influencer databases and campaign performance reports.
- Build and maintain robust relationships with influencers and agencies.
- Research social media trends, emerging creators, and competitor campaigns.
- Coordinate with internal marketing, creative, PR, and performance marketing teams.
- Support campaign budgeting and invoice/payment coordination.