Key Responsibilities

Brand Strategy & Planning
- Lead the development and refinement of the brand vision, positioning, and long-term growth roadmap aligned with business objectives.
- Translate consumer insights and market trends into differentiated brand strategies that drive awareness, preference, and loyalty.
- Define brand architecture, messaging frameworks, and communication models tailored for Pan-India audiences.

Marketing & Campaign Execution
- Conceptualize and execute integrated marketing campaigns (ATL/BTL/digital/retail) that enhance brand visibility and resonate with target consumers.
- Manage brand campaigns end-to-end from creative brief to delivery and measurement.
- Partner with external agencies and internal teams (creative, media, digital, PR) to ensure consistent brand expression across all touchpoints.

Consumer & Market Insights
- Conduct regular market, competitor, and consumer research to identify growth opportunities and emerging trends.
- Leverage data analytics to monitor brand health metrics awareness, penetration, consideration,



loyalty and recommend actions to improve performance.

Product & Portfolio Management
- Collaborate with Product, Merchandise, and Supply Chain teams on new product development, launches, and portfolio optimization.
- Own product positioning, pricing support, insights, and product communication alignment with brand strategy.

Cross-Functional Collaboration
- Work closely with Sales, Trade Marketing, Distribution, E-commerce, Finance, and Operations teams to ensure solid in-market execution and efficiency.
- Support GTM plans, channel strategies, and promotional effectiveness.

Performance Tracking & Budgeting
- Develop and manage brand marketing budgets; drive ROI-oriented planning and tracking.
- Present performance insights, key learnings, and optimization plans to senior leadership.

Skills & Attributes
- Strategic thinker with a balance of creativity and analytical rigour.
- Deep understanding of Indian co

📌 Senior Brand Manager (Tiruppur)
🏢 Ramraj Cotton
📍 Tiruppur