About the Role
We are seeking a skilled and data-driven Meta Ads Specialist to manage, optimize, and scale our paid advertising campaigns across Facebook and Instagram. You’ll play a critical role in driving qualified leads and increasing conversions for our high-impact educational programs.
Key Responsibilities
- Plan, launch, and manage Facebook & Instagram ad campaigns from start to finish
- Develop ad creatives (collaborating with our design team or independently)
- Conduct A/B testing on creatives, audiences, and placements
- Optimize campaigns for lead generation, CPL, and ROAS
- Analyze performance data and provide actionable insights
- Implement pixel tracking, retargeting, and lookalike audience strategies
- Stay updated on Meta platform changes and ad policies
Qualifications
- 1+ years of experience running Meta ads with a proven track record of ROI
- Strong understanding of campaign structure, audience targeting, and funnels
- Experience with ad creatives and conversion-focused copywriting
- Familiarity with lead generation for high-ticket or educational offers is a plus
- Ability to work independently, meet deadlines, and communicate effectively
Preferred Skills
- Experience with educational marketing or international audiences
- Proficiency in tools like Meta Business Suite, Ads Manager, and Google Analytics
- Bonus: Knowledge of CRM/Automation/Email platforms
What We Offer
- Adaptable work hours
- Remote/Hybrid work opportunity
- A mission-driven, collaborative team
- Opportunities for growth and leadership
Job Type: Full-time
Pay: ₹180,000.00 - ₹300,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Work from home