Associate Director – Brand Management

Company:
Myntra (Bangalore, India)

Experience Required:
12+ Years

Core Role
- Primary Focus:
Responsible for overall strategy, brand management, and driving core business outcomes.
- Scope:
Full-spectrum business ownership—covering operating plan development, financial planning, range planning, P&L; management, inventory management, and sales execution.

Key Responsibilities

1. Business & Category Planning
- Operating Plans:
Formulate Annual Operating Plans (AOP) covering revenue, margin, and discounts, alongside Monthly Operating Plans.
- Growth Strategy:
Define category- and brand-specific growth roadmaps.
- Financial Planning:
Lead P&L; planning at both the brand and category levels.

2. Range, Assortment & OTB Planning
- Product Mapping:
Execute product category-to-brand mapping.
- Assortment Strategy:
Utilize data analysis and insights to plan option width and depth.
- OTB & Season Planning:
Lead Open-To-Buy (OTB) seasonal planning at the brand-category level.
- Inventory Optimization:
Size bets,



manage range-level inventory, and implement forecasting strategies to maximize profitability.
- Market Intelligence:
Conduct competitive research and market analysis.

3. Sales & Inventory Management
- Inventory Control:
Plan category inventory flow and track Days on Hand (DOH).
- Category Health:
Oversee Sell-Through Rates (STRs), inventory ageing, and the portfolio mix (Core vs. Fashion); execute course corrections as needed.
- Execution:
Lead monthly sales execution in coordination with sales and marketing teams while tracking standard P&L; metrics.

4. Cross-Functional Leadership & Projects
- Stakeholder Alignment:
Partner with buying, sourcing, brand, sales, and planning teams to deliver on business targets.
- Strategic Initiatives:
Drive projects across the value chain (supply chain, planning, sales) to boost growth, process efficiency, and profitability.

Key Requirements & Qualifications
- Experience:
12+ years in Category

📌 Associate Director (Bengaluru)
🏢 Myntra
📍 Bengaluru