Role Overview:

We're looking for a strong SEO practitioner who also understands how AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) surface content. This person will own and grow both our traditional SEO and AI search optimization (AEO) efforts, and work closely with the SEO managers to help scale visibility, traffic, and brand presence across search and AI channels. You don't need to be an engineer — but you should be comfortable using modern AI and SEO tools to get more done, faster.

Roles and Responsibilities:

SEO & AEO Strategy

• Develop and execute redBus's SEO and AI search (AEO) strategy, aligned with AOP, quarterly goals, and monthly objectives, with clear KPIs around rankings, organic traffic, AI answer visibility, and brand mention share.

• Track how redBus is referenced across AI answer engines (ChatGPT, Perplexity, Google AI Overviews,

Gemini) alongside traditional search rankings, and benchmark against leading travel, OTA, and bus/train booking players.

• Maintain a straightforward,



clear performance dashboard covering both organic search and AI visibility, so managers can see progress at a glance.

Content Optimization for Search & AI:

• Audit and optimize redBus's existing content (website, blog, learn pages, help/docs) for both traditional SEO and AI retrieval — ensuring strong on-page fundamentals, structured data, and answer-ready formatting.

• Develop content strategies that win both search rankings and AI citations — comparison pages, FAQ content, definitive guides, and well-structured product and route pages.

• Collaborate with the content team to create authoritative, well-organized content that positions redBus as a primary source for travel, bus and train booking, and route-related topics.

• Ensure schema markup, structured data, and clean page structure (clear headings, summaries, direct answers) so both search engines and AI systems can easily understand and surface redBus content.

Technical SEO &

📌 SEO & AI Search (AEO) Assistant Manager (Bengaluru)
🏢 RedBus
📍 Bengaluru