Reporting To

Chief Executive Officer

Role Purpose

The Marketing Manager will be responsible for driving footfalls, revenue growth, and brand visibility for Theme Parks and Family Entertainment Centres. The role is responsible for driving local marketing execution, campaign management, partnerships, digital performance, and on-ground activations to ensure sustained visitor engagement across weekdays, weekends, peak seasons, and special events.

Key Responsibilities

Marketing Strategy & Planning
- Develop and execute annual and quarterly marketing plans, in collaboration with Operations Managers for various centres, aligned with business targets for footfalls, and revenues.
- Plan marketing calendars around school holidays, festivals, long weekends, seasonal peaks, and recent attraction launches.
- Define target segments (families, kids, youth, schools, corporates, tourists) and tailor campaigns accordingly.

Campaign Execution & Promotions
- Lead end-to-end execution of marketing campaigns across digital, outdoor, print, radio, on-ground activations, and in-centre promotions.




- Design and execute offers, bundles, memberships, loyalty programs, and group packages in collaboration with Operations Manager.
- Drive Shared Services in Marketing Digital Marketing, Event Management, Influencer Marketing, ATL /BTL, and coordinate with creative agencies for campaign creatives, content, and brand consistency. Ensure the Shared Services deliver the campaign materials in line with the expectations.

Digital & Performance Marketing
- Work with Digital Marketing team to drive initiatives including social media, search, display ads, influencer collaborations, and local listings.
- Define and Track relevant performance metrics to measure performance and campaign ROI.
- Optimize campaigns continuously based on data and insights.

Local & On-ground Marketing
- Plan and execute local marketing activities such as school tie-ups, residential society activations, mall promotions, and cor

📌 Walk-in || Senior Marketing Manager (Chennai)
🏢 VGP Marine Kingdom
📍 Chennai