Position:
Social Media Executive

Experience:
1+ Year

Employment Type:
Full-Time

Department:
Digital Marketing

Location:
Navalur

About the Role

We are looking for a creative and enthusiastic
Social Media Executive
with at least
1 year of experience
to manage and grow our clients' social media presence. The ideal candidate should have a good understanding of social media platforms, content creation, audience engagement, and basic social media analytics.

Key Responsibilities
- Plan, create, and manage content for
Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms
.
- Develop and maintain
monthly social media content calendars
.
- Write engaging captions, post copy, hashtags, and creative content ideas.
- Coordinate with graphic designers, video editors, and content writers to create social media creatives.
- Schedule and publish posts, reels, stories, carousels, and other content formats.
- Monitor social media trends, competitor activities, and industry updates.
- Identify trending topics, sounds, formats,



and content opportunities relevant to the brand.
- Respond to comments, messages, and audience interactions in a timely and professional manner.
- Track social media performance using platform insights and analytics.
- Prepare
weekly/monthly social media performance reports
with key metrics and insights.
- Suggest new ideas to improve engagement, reach, followers, and overall brand visibility.
- Assist with
social media campaigns, influencer collaborations, contests, and promotional activities
.
- Work closely with the marketing team to ensure content aligns with overall brand and marketing objectives.

Required Skills
- 1+ year of experience in
Social Media Management / Digital Marketing
.
- Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Strong
content writing and communication skills
.
- Valuable knowledge of social media trends and algorithms.
- Ability to create engaging content ideas for reels, carousels, stories, and s

📌 Social Media Executive (Chennai)
🏢 Tectra Technologies
📍 Chennai