1. Digital Marketing & Performance Optimization
- Plan, execute, and optimize paid campaigns (Meta, Google Ads) while monitoring Cost Per Lead (CPL), lead quality, and ROI.
- Run A/B testing and Conversion Rate Optimization (CRO) strategies across landing pages and sales funnels to maximize lead conversion rates.

2. Website & SEO Management
- Work directly with developers to enhance website speed, user experience, and technical performance.
- Execute ongoing SEO audits, manage web content, and optimize user journeys to strengthen organic search rankings.

3. Market & Competitor Analysis
- Benchmark competitors' digital strategies and analyze industry tactics.
- Identify emerging healthcare marketing trends and discover new digital growth opportunities.

4. Vendor & Agency Management
- Coordinate day-to-day operations with external agencies, media partners, content creators, and PR teams.
- Track and evaluate agency performance against KPIs, campaign outcomes, and deliverables.

5.



Cross-Functional Operations & Analytics
- Partner with clinic operations and call center teams to improve lead conversion and follow-up efficiency.
- Prepare monthly performance reports across digital channels, OPD, and retail services to guide data-driven decisions.

6. Essential Skills & Qualifications
- Core Competencies: SEO & SEM, Conversion Rate Optimization (CRO), A/B Testing, and Performance Marketing (Meta & Google Ads) & all Social Media Platform (Ads).
- Technical Proficiency: Web Analytics (Google Analytics), CRM tools, and basic web structure knowledge.
- Analytical Mindset: Solid capability to analyze campaign metrics, present clear reports, and implement performance-driven optimizations.
- Industry Experience: Background in healthcare, wellness, or consumer services is preferred.Role & responsibilities

📌 Senior Marketing Executive (Mumbai)
🏢 Ayushakti Ayurved
📍 Mumbai