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GTM Content Development Specialist (Assistant Director)
The Opportunity
Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving agile pipeline growth and customer acquisition. This is achieved through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.
The Go-to-Market Content Center of Excellence (CoE) plays a pivotal role in delivering high-quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE also fuels sales experiences through frictionless,
AI-powered content management.
As a GTM Content Development Specialist, you will source, develop and activate high-quality go-to-market assets aligned with client growth priorities. By applying and identifying best practices, leveraging emerging technologies, and integrating GenAI, you’ll deliver relevant, engaging content and curated experiences.
Key Responsibilities
In this role you will:
Project manage and execute end-to-end content development initiatives aligned with client growth priorities.
Curate and activate go to market content and experiences to ensure they are relevant, intuitive and easily accessible for client servers
Contribute to shaping the CoE products and services, elevating ideas for improvement, optimization and growth of capabilities.
Collaborate across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I;, BMC, Technology) to support content d
📌 GTM Content Development Specialist (India)
🏢 EY
📍 India