This is where your work makes a difference At Baxter we believe every person regardless of who they are or where they are from deserves a chance to live a healthy life It was our founding belief in 1931 and continues to be our guiding principle We are redefining healthcare delivery to make a greater impact today tomorrow and beyond Our Baxter colleagues are united by our Mission to Save and Sustain Lives Together our community is driven by a culture of courage trust and collaboration Every individual is empowered to take ownership and make a meaningful impact We strive for productive and effective operations and we hold each other accountable for delivering exceptional results Here you will find more than just a job you will find purpose and pride Job Summary The Marketing Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio driving market growth and ensuring all initiatives align with strict regulatory guidelines This role requires a strategic thinker with a strong product background excellent communication skills and a proven ability to collaborate cross-functionally to achieve business objectives Key Responsibilities Strategic Planning Execution Develop and implement annual and long-term strategic marketing plans including market segmentation targeting and positioning for new and existing medical devices Lead the planning and execution of Go-to-Market GTM strategies for new product launches collaborating with Clinical Regulatory and Sales teams Conduct continuous market research competitive analysis and customer needs assessments to identify trends opportunities and threats Manage the product lifecycle including product discontinuation and transition plans Product Portfolio Management Act as the market expert for assigned products understanding technical specifications clinical applications and unique selling propositions USPs Develop core marketing materials including brochures presentations digital cont

📌 Mgr, Marketing (Gurugram)
🏢 BAXTER
📍 Gurugram