Position Performance Marketing Manager Department Digial Marketing Reports to Chairman Managing Director Location Mumbai Experience Required 8-12 years Preferred from Real estate industry only Role Overview The Performance Marketing Manager will be responsible for building executing and scaling ROI-driven digital marketing strategies for real estate projects The role requires deep knowledge of paid media funnel optimization analytics and buyer behavior within the real estate market The candidate must be highly performance-focused analytical and experienced in managing high-budget campaigns across multiple channels to drive site visits qualified leads and bookings Key Responsibilities 1 Strategy Planning Execution Develop and implement end-to-end performance marketing strategies and Go-To-Market plans for real estate projects Create data-driven digital media plans focused on lead generation brand visibility and conversion optimization Manage campaigns across digital channels including Google Ads Meta Facebook Instagram Ads LinkedIn programmatic platforms real estate portals and affiliate networks 1 Campaign Management Oversee paid media campaigns including keyword research audience targeting ad copy development and creative optimization Conduct A B testing for ad creatives landing pages CTAs audience segments and communication messaging to improve CPL and conversion rates Optimize campaigns to improve lead quality reduce acquisition costs and increase site visits and booking conversions 2 Lead Generation Funnel Optimization Scale high-quality leads through robust digital funnels and performance strategies Work closely with Sales CRM Creative and Product teams to align marketing performance with sales outcomes Track full-funnel metrics-from impressions to leads to bookings-ensuring measurable and scalable outcomes 3 Data Analytics Insights Reporting Track and analyze campaign performance using tools like Google Analytics GTM CRM dashboards etc Measure KPIs including C

📌 Marketing, Performance Marketing Manager (Mumbai)
🏢 Della Group
📍 Mumbai