Position Title Category ManagerLocation MumbaiEducation Qualification Bachelor s in Marketing Business Administration MBACTC 8 - 12 LPAPosition Overview We are seeking a proactive and results-driven Category Manager to join our dynamic team This role is pivotal in driving the company s growth by effectively activating marketing strategies and implementing robust business development initiatives Additionally the manager will implement an alternate channel strategy to drive incremental revenue Key Responsibilities - Creating executing the annual marketing plan for the year to enable the sales team to achieve the primary sales target for the year - Develop product-specific strategies utilizing the 4Ps to drive sales and enhance our market share - Transform brand strategy into action plans that excite our customers and develop a messaging strategy by touchpoint - Develop communication briefs in line with agreed communication objectives drive execution in close coordination with multiple internal external partners- Data analysis including primary secondary tertiary sales data to identify trends take action to correct or improve current performance Customer Activation - Digital strategy asset creation content calendar execution KPI achievement - Fuel strategies with deep market insights keeping abreast of trends and competitor movements - Direct the annual range review and 4P planning process creating success models that the Sales team can deliver - Lead current and innovative channel strategies ensuring incremental revenue of the category What we are looking for - Master s degree in Marketing Business Administration or a related field - Solid background in brand marketing with a proven track record of crafting compelling customer marketing actions - Keen creative sensibility Need to be able to appreciate the difference between the role of each medium consumers interaction with it to be able to create impactful interventions Additional Information - This position will require

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