About the roleTo own every word that shapes how Alaan sounds reads and connects They ensure that every sentence is clear human and distinctly Alaanrp memorable language across every format - from video scripts and carousels to website copy emails and PR stories They ensure that every sentence is clear human and distinctly Alaan What you ll do- Brand Campaign Copywriting - Write key messages taglines and copy for brand and product campaigns - Create narrative frameworks and hooks that guide campaign storytelling - Collaborate with the Marketing Manager for alignment and with the Content Manager for social adaptation Output Compelling story-led copy that strengthens brand identity and drives awareness - Website Landing Page Copy - Write and update website and landing-page content for features pricing and campaigns - Translate product updates and launches into transparent customer-facing language - Partner with Product Marketing for accuracy and positioning Output Clear consistent and conversion-focused communication across web touchpoints - Paid Ad Copy - Write and test ad copy variations for Meta LinkedIn and Google - Optimize headlines CTAs and captions for click-through and conversion- Maintain a repository of high-performing ad lines and frameworks Output Ad copy that delivers measurable performance improvement - Long-Form Thought Leadership - Write blogs interviews and reports e g CFO Series partner spotlights - Ghostwrite founder leadership team posts and articles - Research topics relevant to finance tech and leadership to propose outreach content Output High-quality long-form writing that establishes Alaan s credibility and thought leadership - Email Newsletters Brand Communication - Write monthly or campaign-based newsletters for the finance community and customers - Ensure tone consistency and engaging storytelling in every issue Output Regular high-quality newsletters that nurture community connection - Tone Voice Governance - Maintain Alaan s brand voice guide -