Role Objective To own end-to-end marketing and direct demand generation for mandate projects including launch readiness sustenance activation agency management digital performance marketing offline activation CRM integration and brand communication ensuring targeted lead flow optimized CPLs and improved site-to-booking conversions This is a hands-on leadership role not a coordinator role Reports To Director Team Size 1 direct report Marketing Executive agency vendor ecosystem Experience Required 6-10 years minimum 4 years in real estate marketing Core Accountability Areas 1 Marketing Strategy Launch Readiness Build project-level GTM positioning hero messaging target customer cohorts Prepare launch marketing plan COS plan timelines war-room checklists Coordinate with BD team for support sales readiness Ensure zero-slip execution by planned launch dates 2 Creative Content Ownership- Lead creative brief development and approvals Manage brochures hoardings print ads radio scripts digital assets landing pages Ensure brand consistency across Company Review agency output quality timelines cost efficiency 3 Digital Performance Marketing- Run or supervise Meta Google LinkedIn campaigns Optimize CPL MQL SV and booking-level metrics Weekly dashboards on 1 Lead quality 2 CPL vs benchmark 3 CP vs direct mix 4 Micro-market insights 4 Direct Lead Enablement Drive direct walk-ins through digital and offline Own funnel Lead SV Booking Build and manage internal lead scoring routing rules Work with closures team to improve conversion 5 Offline BTL Activations- Plan execute 1 Canopy activations 2 Corporate connects 3 RWA campaigns 4 Mall activations 5 Weekend micro-events Vendor negotiation execution control 6 Outdoor Radio Media Planning- Evaluate and recommend OOH bus shelters highway media Manage cost GRP planning footprint selection Work with media agencies for 1 Radio campaigns 2 FCT planning 3 RJ integrations 7 Website SEO Ownership- Oversee updates for Company project microsites

📌 Agm – Marketing (Pune)
🏢 DC Consultants
📍 Pune