This role is for one of the Weekday s clients Min Experience 2 years JobType full-time We are looking for a Content Marketing Specialist who can create compelling educational and product-driven content that helps users understand adopt and love the product experience This role requires more than writing-it demands strong content strategy storytelling ability customer understanding and growth-focused execution If you ve worked in a product or SaaS setting and know how content drives acquisition activation retention and brand credibility this role will be a great fit Requirements Key Responsibilities 1 Content Strategy Develop and execute a content strategy aligned with the product roadmap user journey and marketing objectives Ideate and produce content across the full funnel TOFU MOFU BOFU Adoption Retention Analyze competitors trends and audience insights to identify new opportunities and content gaps 2 Content Creation Produce high-quality research-backed content including Blogs thought leadership articles Product explainers and feature guides Case studies and customer success stories Email sequences and lifecycle content Social media and LinkedIn posts Website copy and landing pages Long-form and short-form educational content Ensure consistency in tone clarity and brand voice across all touchpoints 3 Product-Led Content Partner with product and engineering teams to understand features deeply Simplify complex concepts into engaging conversion-oriented content Create product demos use cases feature launch content and how-to guides 4 SEO Organic Growth Produce SEO-optimized content that improves organic traffic and search visibility Conduct keyword research and build topic clusters aligned with positioning Collaborate with SEO specialists for planning on-page optimization and audits 5 Content Distribution Promotion Manage content distribution across channels including LinkedIn blogs communities newsletters and email Work closely with design social and growth tea

📌 Content Marketing Specialist (India)
🏢 Weekday AI
📍 India