Job Description

DBAT:CAMPAIGN MANAGER
INTERNAL USAGE:
No. of Vacancies: Reports to:
Is a Team leader N Team Size:

Grade: Manager, Senior Manager
Business: Department: Digital Banking Sub-Department:
Location: Mumbai
About Digital Business and Transformation
The Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the banks own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies
AbouttheRole
The Campaign Manager is responsible for managing various integration Projects, evaluating new Campaign tools and channels including approvals from IT/IS security and Implementation. The Campaign Manager also manages dataflows into Campaign Datamart, reviews dataflow logics and builds new data pipes for smooth processing of Campaigns
Key Responsibilities




Drive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building current Campaigns across various Business units)

Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and Streams

Drive Customer Centric Data enrichment with Customer personas/ segments

Build Customer One View- across Campaigns, including building pipes for Google analytics

Spearhead Customer privacy with Customer-friendly contact policy norms and Opt-Ins

Evaluate new processes/ tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing/UAT clearance

Manage Campaign Datamart- reviewing dataflows, rectifying/reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows

📌 DBAT:Campaign Manager (Mumbai)
🏢 Axis Bank
📍 Mumbai