Marketing Manager ABM - 5 years - Mumbai Location - Mumbai Your Future Employer - A leading global analytics and advisory firm with decades of experience in financial intelligence risk consulting and market research The organization operates across multiple continents serving top-tier banks corporates and government institutions It is known for its deep domain expertise in credit assessment data-driven insights and policy advisory supporting strategic decision-making across capital markets and infrastructure sectors The firm maintains a strong presence in India and collaborates closely with international stakeholders to deliver high-impact solutions in ratings benchmarking and economic analysis Key Responsibilities - Develop and execute scalable account-based marketing strategies across one-to-one one-to-few and one-to-many engagement models targeting high-value accounts Collaborate with sales teams to assess account intent define marketing objectives and align on strategic outreach plans Craft customized marketing initiatives incorporating personalized content digital campaigns executive engagement and targeted events Conduct thorough account research and gather intelligence to ensure relevance and precision in campaign execution Leverage ABM platforms and tools to deliver focused data-driven campaigns with measurable impact Monitor and evaluate campaign performance at the account level to refine targeting optimize strategy and demonstrate ROI Work cross-functionally to synchronize marketing efforts with sales enablement and broader organizational initiatives Stay abreast of industry dynamics and competitive movements to continuously enhance account strategies Manage campaign budgets and provide regular performance updates to key stakeholders Requirements - 5 years in Robust experience in account-based marketing campaign development and customer segmentation Excellent communication and stakeholder engagement skills with the ability to influence at all levels What i

📌 Marketing Manager Abm (Mumbai)
🏢 Crescendo Global
📍 Mumbai