Summary The PMR Senior Manager will support decision making across the organization adding value as a functional expert in designing innovative research approaches to answer key business questions and support growth by leading the development and execution of primary market research Proactively combining information from different sources mainly market research to evaluate brands performance and market trends using creative statistical analysis techniques Evaluating the success of marketing initiatives through market research with significant focus on ensuring tight alignment with global brand teams and country insights teams Key Responsibilities Drive innovation and capability building including new techniques data sources automation and Al to enhance process efficiency and value of Insights Very strong functional leader with the ability to influence across senior leaders in Novartis Understands brand teams perspectives objectives priorities and support capability requirements Lead experimentation and worldwide adoption of innovative PMR solutions Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis Design and execute primary market research to surface and deliver insights to brand teams Establish expectations and approaches to better understand and impact patient journeys Drive a continuous improvement mind-set within the team in relation to data analysis Plan and design market research analyses based on a sound understanding of the research tools techniques datasets and resources available and their use at various stages of the product life-cycle Provide effective guidance to planning of studies including research material design Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way Provide alternative proposals different approaches and suggestions for optimization of approach and synergies with other studies executed or planned Implement and ex

📌 Senior Manager Market Research (Hyderabad)
🏢 Novartis
📍 Hyderabad