India Job Family Group Research and Development Worker Type Regular Posting Start Date November 24 2025 Business unit Experience Level Experienced Professionals Data Scientist Short-term Long-term MMM What s the role Incumbent is responsible for developing analytical models for projects collaborating with different business stakeholders other partners and working across a range of technologies and tools The primary focus will be on developing and maintaining short-term and long-term MMM models with opportunities to work on a variety of other marketing analytics use cases Good knowledge of Marketing domain ATL BTL marketing and clear understanding of concepts like adstock carryover saturation etc Clear understanding of Marketing Conversion funnel awareness consideration etc End-to-end MMM solution development - Gathering requirements Data Processing EDA Modelling both Short-Term Long-Term Impact Optimization etc Deep understanding of various algorithms applicable in MMM additive multiplicative models Bayesian Regression etc Valuable knowledge of open-source MMM libraries like PyMC Robyn Meridian etc Well versed with optimization techniques and prior experience of solving media budget optimization problems in Python R Well versed with multi-objective optimization algorithms and implementation in Python R Strong coding skills in Python is a must Ability to develop production level codes with best coding practices Ability to collaboratively work across multiple sets of stakeholders -business SMEs Digital Product Owners IT Data teams Analytics professionals Data Engineers etc to deliver on project deliverables and tasks Use storytelling skills to articulate business insights and recommendations based on model output to senior business stakeholders through presentations What you bring Overall 5 years of experience in Data Science Analytics ML 3 years of hands-on experience in Marketing Mix Modelling required both ST LT Deep expertise in machine learning techniques supervised

📌 Data Scientist (Bengaluru)
🏢 Shell
📍 Bengaluru