This role is for one of the Weekday's clients

Min Experience: 5+ years

Location: India, Mumbai
JobType: full time

We are looking for an experienced and results-driven Manager – Campaign Operations to lead the planning, execution, optimization, and monitoring of customer engagement campaigns across multiple channels. The ideal candidate will have 5–9 years of experience in campaign management, CRM operations, lifecycle marketing, or digital marketing, with strong hands-on expertise in ERP/CRM platforms and CleverTap.

The role requires a combination of operational excellence, analytical thinking, customer-centricity, and cross-functional collaboration. You will be responsible for ensuring campaigns are executed accurately and efficiently while continuously improving engagement, retention, conversion, and customer lifetime value.

Requirements

Key Responsibilities
- Own end-to-end campaign operations, including campaign planning, audience segmentation, execution, monitoring, reporting, and optimization.
- Manage and execute campaigns using CleverTap, leveraging customer data,



behavioral insights, segmentation, journeys, triggers, and automation capabilities.
- Work extensively with ERP/CRM systems to manage customer data, campaign workflows, lead/customer journeys, and engagement activities.
- Build and manage targeted customer segments based on demographics, behavior, transaction history, engagement patterns, lifecycle stages, and other relevant attributes.
- Develop and execute personalized campaigns across channels such as push notifications, email, SMS, WhatsApp, in-app messaging, and other digital touchpoints.
- Coordinate with Marketing, Product, Sales, Analytics, Technology, and Customer Success teams to ensure seamless campaign execution.
- Establish campaign calendars, execution processes, quality checks, and operational workflows to ensure timely delivery.
- Monitor campaign performance and analyze key metrics such as open rates, click-through rates, con

📌 Manager - Campaign Operations (Mumbai)
🏢 Weekday AI
📍 Mumbai