Company Name VARITE India Private Limited About The Client An American multinational business software company that specializes in financial software The company is headquartered in Mountain View California The Client s products include TurboTax s tax preparation application the personal finance app Mint the small business accounting program QuickBooks the credit monitoring service Credit Karma and the email marketing platform Mailchimp Essential Job Functions Develop and execute marketing programs across all digital channels including email marketing paid media content marketing and other online marketing activities Monitor and analyze program performance making data-driven decisions to optimize campaign performance and generate positive ROI Create in-depth reports of programs and campaigns and deliver insights to the management team on campaign performance and ROI Communicate program updates pipeline forecasts and campaign results Analyze program performance and make recommendation for improvements and optimization to meet monthly and quarterly goals Collaborate with partners and recruiting teams to implement acquisition and engagement strategies and evaluate performance Maintain and enhance marketing automation processes including CRM and Eloqua to ensure the highest levels of accuracy and efficiency Collaborate with the content team to develop compelling campaigns and marketing assets that engage and resonate with our target audience Manage relationships and ensure effective collaboration with external agencies and vendors Achieve complete control in planning execution and optimization of Client campaigns across the year to bring down CPL improve MQL quality and meet goals Test and deploy current campaigns content and campaign elements to improve overhaul existing operations Continuous monitoring of ongoing campaigns to identify trends issues and opportunities without delays Qualifications Bachelor s degree in marketing business administration or related field MBA p

📌 Marketing Manager I (Bengaluru)
🏢 VARITE
📍 Bengaluru