This role is for one of the Weekday s clients Min Experience 12 years Location Chennai JobType full-time We are seeking a agile and strategic Marketing Lead to spearhead our end-to-end marketing function and drive impactful initiatives across digital brand product and performance marketing This is a senior leadership role that requires a seasoned marketer with a deep understanding of integrated marketing team management analytics and business alignment The ideal candidate will play a pivotal role in shaping the brand narrative generating qualified pipeline and enabling business growth through data-driven customer-focused marketing strategies Requirements Key Responsibilities Marketing Strategy Planning Develop and execute a comprehensive marketing strategy aligned with company goals incorporating brand positioning product launches digital marketing PR events and demand generation Team Leadership Lead and mentor a high-performing marketing team Foster a culture of ownership creativity and results Set clear KPIs and regularly review team performance and campaign effectiveness Brand Management Own brand messaging tone of voice and brand identity across all channels Ensure consistent positioning across internal and external communications Digital Performance Marketing Drive digital marketing campaigns across SEO SEM paid media email social and content marketing Optimize for performance CAC ROI and customer engagement metrics Product Marketing Collaborate with product and sales teams to define go-to-market strategies product positioning messaging and competitive differentiation Content Communications Oversee content strategy including blogs whitepapers case studies and videos Drive thought leadership and PR initiatives to enhance brand visibility Data Analytics Use data and insights to continuously improve campaign performance Track measure and report on all marketing metrics including MQLs conversions and attribution Stakeholder Collaboration Work closely with leaders

📌 Marketing Lead (Chennai)
🏢 Weekday AI
📍 Chennai