Role Summary
The Marketing Excellence Specialist will be a key member of the Marketing Excellence team, supporting the execution and management of marketing campaigns, maintaining marketing assets, and coordinating efforts with external agencies. This role requires close collaboration with regional and local cross-functional teams and internal stakeholders to ensure smooth campaign delivery and productive marketing operations supporting professional marketing plans.
Key Responsibilities
Campaign Management and Operations
- Assist in planning and executing integrated marketing campaigns across multiple channels to support business goals and generate leads in APAC markets.
- Support event recruitment and engagement efforts, coordinating with internal and external stakeholders and agencies on event communications and content for social media amplification.
- Help execute digital marketing campaigns including SEO/SEM, social media, email marketing, display ads, and website content updates.
- Maintain and update digital marketing assets such as emails, social media content, websites,
and manage the marketing asset library.
- Serve as administrator for marketing automation tools, managing databases, campaign tracking, dashboards, and workflows.
Marketing Analytics and Performance Tracking
- Collect and analyze data from digital marketing touchpoints to evaluate campaign performance.
- Provide insights and reports on marketing effectiveness to optimize future plans.
- Monitor lead engagement and campaign results, recommending content and strategy adjustments.
- Review media and platform investment performance, suggesting improvements to maximize reach and lead generation.
Liaison and Coordination
- Support communication and coordination between markets and regional teams to ensure timely, accurate execution of campaigns and marketing initiatives.
Marketing Assets Management
- Develop, organize, and manage marketing assets, including creative templates, content updates in