Position Summary
This newly created leadership role will act as a strategic partner to regional business units—including Product Marketing, Channel Marketing, Clinical, and Sales—enabling campaign and initiative execution across the APAC region. The Associate Director will lead a team of marketing specialists and own digital strategy, platform development, and performance execution, driving scalable and measurable impact.
Key Responsibilities
1. Strategic Marketing Leadership
- Serve as a trusted advisor to internal stakeholders across marketing and clinical divisions.
- Lead cross-functional planning and execution of regional marketing initiatives.
- Drive lead generation campaigns, social media engagement, and event/product marketing.
- Champion change management initiatives to promote digital-first marketing adoption.
2. Digital Strategy & MarTech Ownership
- Own the digital and social platform ecosystem and conversion tools.
- Lead MarTech platform development and integration (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Collaborate with IT and product marketing to ensure scalable, secure, data-driven systems.
- Optimize marketing technology stack performance, reporting, and customer insights.
3. Campaign Execution & Content Strategy
- Develop and oversee integrated campaigns that drive brand awareness and lead generation.
- Define content strategy aligned with brand messaging, legal, and regional requirements.
- Monitor campaign performance, generate insights, and refine future strategies.
- Ensure effective tech setup and governance across all digital marketing channels.
4. Brand Development & Messaging
- Co-create regional brand strategies and manage adaptation of B2B messaging for consumer audiences.
- Ensure regional creative assets align with global branding guidelines.
- Drive localization efforts to ensure market relevance and consistency.
5. Community Engagement & Influencer Strategy
- Oversee KOL collaborations and influencer programs to enhance