Key Responsibilities
Campaign Development and Strategic Planning
- Lead the planning and implementation of integrated marketing campaigns across multiple APAC markets.
- Ensure campaigns are aligned with regional strategy and adapted for local market nuances.
- Oversee the creation of campaign assets—emails, social content, landing pages, digital ads—with adherence to brand messaging.
- Develop content strategies rooted in data insights and market research.
Digital Marketing Execution
- Manage SEO/SEM, email, social media, and digital advertising campaigns across platforms.
- Work closely with global marketing to implement the latest tools and technologies.
- Analyze campaign performance using tools like Google Analytics and Adobe Analytics; apply insights to optimize outcomes.
- Implement A/B testing, personalization, and segmentation to enhance campaign impact.
Content Strategy and Development
- Lead the content creation process, working with internal stakeholders and external agencies.
- Ensure content is relevant, culturally adapted,
and supports regional and local objectives.
- Provide guidance to local teams on content localization and brand consistency.
Local Market Support & Partner Management
- Act as a strategic liaison between regional and local market teams.
- Guide the selection of trade/media partners aligned with campaign and brand goals.
- Oversee local media planning and buying in collaboration with market teams.
Performance Monitoring & Reporting
- Track marketing KPIs and deliver regular reports highlighting performance, insights, and recommendations.
- Optimize strategies based on data and continuously improve campaign effectiveness.
Community Building & Influencer Engagement
- Oversee content tied to KOL collaborations and community engagement.
- Develop influencer marketing strategies to drive awareness and build brand credibility.
- Ensure brand consistency across all materials and engagement channels.