- Conceive and design the customer engagement framework as per the Referral program construct.
- Coordinate with cross functional teams (Marketing referral program promotional communication, Strategy referral program performance, IT Reports & data, Finance Referral payout accounting, etc) to ensure a smooth progress of referral program.
- Drive regional referral teams to achieve the set targets for each project.
- Track program performance on regular basis through daily, weekly and monthly reports and provide relevant inputs to regional teams.
- Liaison with regional referral leads to gather both quantitative and qualitative customer feedback on referral program activities.
- Regular visits to projects, observe customer interactions and suggest improvements/tweaks in referral program construct.
- Monitor and report competitor referral and loyalty program initiatives at regular intervals.