Key Responsibilities:
- Conceptualize and write ATL campaigns for high-end brands across print, TV, OOH, and digital
- storytelling.
- Develop brand strategies and creative platforms that resonate with ultra-premium audiences.
- Collaborate closely with art directors, strategists, and clients to craft narratives that feel
- effortless yet impactful.
- Write compelling headlines, scripts, manifestos, brand books, and campaign narratives with
- an elevated tone and voice.
- Lead and contribute to brainstorm sessions, bringing fresh, innovative ideas to the table.
- Stay ahead of cultural and luxury industry trends, translating them into groundbreaking work.
- Work seamlessly across multiple projects while maintaining high aesthetic and linguistic
- standards.

Skills & Qualifications:
- 5-10 years of experience as a copywriter in a leading advertising agency,



with a robust
- portfolio of ATL and brand campaigns.
- Exceptional writing skills with the ability to craft elegant, aspirational, and culturally
- relevant messaging for luxury brands.
- Strategic thinker who can distill complex ideas into compelling creative concepts.
- Experience working on luxury, fashion, real estate, automotive, or hospitality brands is a major plus.
- Strong understanding of brand positioning, consumer psychology, and storytelling.
- Ability to present and defend creative ideas with confidence and clarity.
- Highly collaborative mindset with the ability to work seamlessly with designers, planners, and

📌 Copywriter (Mumbai)
🏢 Lodha group
📍 Mumbai