Branding Communication - Define and implement brand positioning and identity across all projects and corporate communication - Drive rebranding campaign ideation and storytelling initiatives to strengthen brand equity - Ensure consistent brand voice across offline and digital channels Marketing Strategy - Develop and execute marketing plans for residential and commercial real estate projects from pre-launch to post-possession - Build and oversee integrated campaigns including digital print outdoor events and influencer marketing - Monitor competitor activities and conduct market research to identify opportunities and trends Digital Marketing Content- Lead social media strategy performance marketing and SEO SEM campaigns - Oversee production of high-quality digital assets including videos drone shoots virtual tours and project microsites - Create lead-generation funnels via email WhatsApp SMS and other channels Traditional Marketing to lead offline brand- Strategize and execute traditional marketing campaigns focused on lead generation - Plan and manage offline marketing print radio cinema BTL initiatives - Drive Outdoor OOH marketing - hoardings transit media kiosks signage - Conceptualize and execute events exhibitions and activations to generate leads and engagement Sales CRM Support - Partner with sales teams to craft impactful pitch decks brochures and marketing collateral - Support pre-launch and launch activities with targeted campaigns to attract channel partners and buyers - Leverage analytics to optimize conversion rates and ROI on campaigns Leadership Team Management- Build mentor and inspire a team of marketing professionals and external agencies - Collaborate with cross-functional teams sales design CRM project teams to ensure alignment - Manage marketing budgets effectively with focus on ROI Key Requirements- Experience 10 years in branding marketing and communication preferably in real estate or luxury lifestyle industries Necessary Qualification Skill