Job Title Sales Executive - FMCG Job Summary A results-driven Sales Executive responsible for driving product sales expanding market presence and maintaining strong relationships with distributors retailers and key accounts within the FMCG sector The role focuses on achieving sales targets executing trade marketing initiatives and ensuring excellent in-store visibility and product availability Key Responsibilities 1 Develop and manage sales strategies to meet monthly and quarterly targets 2 Identify new business opportunities and expand distribution coverage 3 Build and maintain strong relationships with distributors wholesalers and retailers 4 Conduct regular market visits to monitor competitor activities product performance and shelf visibility 5 Execute trade promotions merchandising activities and in-store branding initiatives 6 Negotiate pricing credit terms and promotional deals with channel partners 7 Prepare and present daily weekly sales reports and market feedback 8 Coordinate with supply chain and logistics teams to ensure timely product availability 9 Work closely with the marketing team to implement brand strategies in the field 10 Ensure compliance with company policies financial guidelines and sales processes 11 Key Skills Competencies 12 Robust negotiation and communication skills 13 Good understanding of FMCG distribution channels 14 Ability to build long-term customer relationships 15 Excellent presentation and reporting skills 16 Target-driven and self-motivated 17 Strong analytical and problem-solving abilities 18 Proficiency in MS Excel CRM tools and sales tracking software Qualifications Bachelor s degree in Business Marketing or a related field 1-5 years of experience in FMCG sales territory sales distributor management or retail sales Valid driving license if field-based role Key Performance Indicators KPIs Sales volume value achievement Market coverage new outlet additions Distributor ROI stock health Execution of trade promotions In-store v

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