- Develop and execute influencer marketing strategies to increase brand awareness and drive sales for the company's e-commerce platform.
- Collaborate with cross-functional teams to create engaging social media content, manage online communities, and monitor performance metrics.
- Identify key influencers in the industry, build relationships with them, and negotiate partnerships to promote products through sponsored posts or product placements.
- Analyze campaign results, track ROI, and provide insights to optimize future influencer marketing initiatives.
Job Requirements :
- 4-9 years of experience in digital marketing or a related field.
- Proven track record of success in developing and executing effective influencer marketing campaigns on social media platforms (Instagram, YouTube, etc.).
- Robust understanding of consumer behavior, trends, and best practices in digital campaigns.
- Excellent communication skills with ability to work closely with internal stakeholders across multiple departments.