Ready to build the future with AI At Genpact we don t just keep up with technology we set the pace AI and digital innovation are redefining industries and we re leading the charge Genpact s our industry-first accelerator is an example of how we re scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale From large-scale models to our breakthrough solutions tackle companies most complex challenges If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of what s possible this is your moment Genpact NYSE G is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally Through our deep business knowledge operational excellence and cutting-edge solutions - we help companies across industries get ahead and stay ahead Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today Get to know us at and on and Inviting applications for the role of Associate Search Engine Marketing Search Engine Marketing Analyst job The Search Engine Marketing Analyst SEMA role will work on optimizing and managing PPC Search Ads across different Publishers like Google Ads and Bing Ads Offering their services across a wide range of business verticals This role demonstrates proficiency with Online Search Ads PPC SEMA will be responsible for the performance of the assigned campaigns and will leverage the training provided to effectively optimize the campaigns to meet advertiser s goals Responsibilities The candidate must be adaptable and able to multitask across a variety of job duties including Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages Ensure ads keywords and landing pages are in alignment with the focus of the campaign Troubleshoot issues impacting campaign performance and communicate with Campaig