About the role

You will own the measurement and data capture layer across Redbubble and TeePublic. That means server-side tagging, pixel infrastructure, CDP event pipelines, and the consent and governance layer that sits under all of it.

You will work closely with marketing, product, and the data engineering team to ensure events are accurate, governed, and activated reliably.

This is a hands-on IC role. You will not just maintain existing infrastructure. You will design it, document it, and set the bar for how data flows from user action to platform

Core Responsibilities

Server-side tagging and pixel infrastructure
- Own server-side GTM configuration across both brands, including container setup, tag templates, and routing logic
- Maintain and extend client-side and server-side pixel implementations for Google, Meta, and other ad platforms
- Manage tag governance: naming conventions, versioning, deprecation, and audit trails
- Debug measurement gaps and signal loss across the funnel

CDP event pipelines
- Build and maintain RudderStack source configurations, transformations,



and destination routing
- Own the event schema: instrumentation specs, validation rules, data dictionary
- Triage and resolve event quality issues across web, app, and backend sources
- Support consent management integration with the tagging layer (OneTrust or equivalent)

Third-party data ingestion
- Build and maintain ingestion pipelines using Funnel.io, Fivetran, or equivalent tools for external marketing datasets (spend data, platform reporting, offline data)
- Ensure ingested data lands in the warehouse with consistent schema, provenance tagging, and refresh cadence documentation

Measurement and reporting support
- Support campaign attribution and funnel reporting by ensuring upstream data quality
- Partner with analytics on event taxonomy and metric definitions

What positive looks like in 90 days
- Full audit of current RudderStack event coverage against the event spec, gaps documented

📌 Sr. Engineer, MarTech (Gurugram)
🏢 Articore Group
📍 Gurugram