1 Job Purpose Write the purpose for which the job exists in 2-3 lines The purpose of this job is to execute sales operations through the Direct channel builders connectors brokers references etc in line with branch plan and objectives leading and supporting the Sales Officer team in achieving targets and managing client relationships This role coordinates with Risk Operations and Sales Governance teams to ensure compliant and efficient sales operations and portfolio health It also drives and executes cross-selling across ABHFL and ABC products solutions as per branch level objectives and client requirements 2 Dimensions Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job Business Workforce Number Unit Workforce Number Function Workforce Number Department Workforce Number 2-3 RO SRO Other Quantitative and Key Parameters for the job Budgets Volumes No of Products Geography Markets Customers or any other parameter 3 Job Context Major Challenges Write the specific aspects of the job that provide a challenge internal and external to the jobholder in the context of the Business Unit Function Department Section Organizational Context Key Aspects Part of the Aditya Birla Capital Limited Aditya Birla Housing Finance Limited ABHFL is registered with the National Housing Bank as a housing finance company under the National Housing Bank Act 1987 The company offers a complete range of housing finance solutions such as home loans home improvement and home construction loans balance transfer and top-up loans loans against property and construction finance The company acquired its license on 9th July 2014 and has aggressive growth plans ABHFL has grown at a steady rate while reporting good asset quality despite challenges in the operating environment While the industry is dominated by five large groups there has been an emergence of segments like Affordable and self-employed borrower

📌 Sm Direct (Coimbatore)
🏢 Aditya Birla Group
📍 Coimbatore