About Axis My India Axis My India Limited is India s leading consumer data intelligence company committed to enabling data-driven decision-making It has launched the A App a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs The app follows a PHYGITAL model leveraging Axis My India s vast network of 5 000 locations across 700 districts Powered by Google Cloud and Google Gen AI it continuously learns and improves to deliver better user experiences Role Overview Axis My India is seeking a Head of Content Strategy to lead the sourcing curation and programming of content for Bharat and rural audiences on the Axis My India app This is not a social media content creator role it s about building a content engine that engages millions of users daily with relevant authentic and inclusive content The role demands deep understanding of Bharat consumers strong content programming expertise and the ability to forge partnerships that bring unique impactful content to life Key Responsibilities Define a long-term content strategy and roadmap that prioritizes categories relevant and catering to Bharat infotainment agriculture health news utility and sports Curate and schedule content that is fresh relevant and localized to user needs ensuring daily stickiness and engagement Identify and onboard regional publishers NGOs and content creators to bring authentic hyperlocal stories and insights Build robust relationships to secure steady content supply Build and maintain a robust pipeline of content ensuring continuity and diversity while reflecting cultural nuances and regional preferences Manage negotiations with content providers for licensing syndication and acquisition ensuring legal compliance and cost-effectiveness Leverage app analytics and consumer research to understand what resonates with Bharat audiences and use insights to fine-tune content Adapt content into

📌 Content Strategy – Bharat (Mumbai)
🏢 AXIS MY INDIA
📍 Mumbai