- Portfolio strategy: Develop the asset-specific portfolio strategy with new offers, segmented value propositions, brand ladders and innovation initiatives to continue enhancing value, scope and scale.
- New product introduction: Drive commercialization of the technology pipeline with launch of innovative product offers and new formulations, working collaboratively across functions to ensure successful NPI delivery.
- Post-patent management: Progress the post-patent strategy of relevant AIs, considering the evolving competitive scenario, product life-cycle management and companies growth goals.
- Optimize financial performance: Drive financial performance of the portfolio, review portfolio pricing, profitability, and implications on the P&L.;
- Business, market intelligence: Drive generation of market insights, competitive intelligence, industry analytics to guide strategic decisions. Be the focal point for all market research activities
- Marketing planning: Support key marketing initiatives and engagements eg. Long-range plans, strategy development, competitive intelligence and related to enable achieving planned growth of the business.
The Candidate
The key to success in this position is a strong drive for results and to drive decisive actions to enhance the competitiveness of the company portfolio. As you will be interacting with a broad network of stakeholders, it is significant that you possess strong people and communication skills; and are able to lead and influence cross-functional teams and independent work groups across geographies.
We also expect that you have:
- Tertiary qualifications in marketing; MBA preferred
- Experience in crop protection business (10 15 years) in marketing and commercial functions. Must have either worked at a regional or global marketing level managing a meaningful portfolio and/or worked at a country leadership level heading marketing or commercial functions.
- Extensive experience in portfolio management developing and implementing portfolio plans, new product introductions, post-patent strategies and brand management.
- Experience in project management preferred
- Experience with working with people from different cultures and backgrounds.
- Excellent written and verbal communication skills
📌 Regional Marketing Portfolio and Planning Manager - Asia Pacific (Mumbai)
🏢 Kornferry
📍 Mumbai
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